Friday 25 June 2010

BSM Thinks Pink To Calm L-Test Nerves

BSM, a major motoring school, is using pink Fiat 500s because it claims their paintwork calms learner drivers.

The company quotes research showing that pink has a relaxing effect on physical behaviour, reducing anxiety within minutes of exposure to the colour, helping to steady nerves.

The pink Fiats will be located in London, Bristol, Manchester and the south-east.

According to the Institute of Biosocial Research in Tacoma, Washington, USA, pink helps heart muscles relax, promoting slower and deeper breathing, leaving novices relaxed but alert.

This apparently allows the learner to "be in a more receptive state of mind" so that they can absorb and respond to information from their instructor.

BSM has also worked with colour therapist Suzy Chiazzari, who said: "Pink expresses our ability to actively carry out a task in a positive and relaxed manner while keeping the goal in mind.

"This research helps indicate that the pink BSM Fiat 500s will increase success rates for learner drivers."

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